Your New Home A Guide atCraft to Joining Our Team & Bauer We set out to Modesto, California. In 2020, OUR STORY Shana and her team joined create a brokerage Craft & Bauer and helped the company grow, adding its providing exceptional second region serving Northern real estate services California and the Central Valley. Subsequently, the company in a nurturing, expanded into its third market in collaborative Dominic’s home state of Arizona. environment For several years, Craft & Bauer thrived as an independent where our clients, brokerage, known for its creative estate agents, and marketing, collaborative culture, and trusted leadership. But as employees feel taken the real estate industry evolved care of, supported, and brokerages grew larger, we recognized a new opportunity: and valued. to protect the heart of our culture while expanding the Here’s how we did it. resources we could offer our agents and clients. In 2025, we made a bold Everyone has their own move — transitioning from an journey to the real estate independent brokerage to a Pro business, and sometimes those Team at Real Broker, one of the journeys intersect to create fastest-growing brokerages in something extraordinary. Max of their family’s construction a USC Alumni group, met his software enabled Dominic to aligned, Max and Dominic talked North America. This strategic Fitzgerald and Dominic Labriola company at 19. Those years first business partner. Just a continue selling 50–60 homes about real estate as a craft shift allowed us to shed the became good friends while of ground-floor experience few years older than Max, his a year in Lake Havasu City that requires skill, patience, overhead and compliance working for different brokerages led Dominic to launch a very business partner had a broker’s even after he relocated to L.A. persistence, and diligence, burdens of running a brokerage, in Los Angeles. They both knew successful career in real estate license, owned apartment In 2010, he began working analogous to a farmer (German: and instead focus on what we do that the experience of buying as a solo agent in Lake Havasu buildings, and was raising money at Partners Trust, a boutique bauer) yielding a successful crop best: supporting our agents and and selling homes could be so City, Arizona. He employed to build spec houses in L.A. He brokerage in Beverly Hills where over time. In 2019, Craft & Bauer serving our clients. much better, both for clients creative marketing while working was doing everything, so Max he met Shana Gates. In 2015 Real Estate Co. was born. and agents. They dreamed independently for the city’s offered to intern for him for free he co-founded Mercer Vine, a Today, Craft & Bauer | Real of creating a brokerage that #1 brokerage, led by Joanna in exchange for training. Over leading high-end residential Craft & Bauer began with a Broker delivers the best of both provided great support and Pellerito (now a Craft & Bauer the next five years, Max became real estate brokerage. Acting small group of agents in Los worlds: the boutique, client- all of the tools and technology Estate Agent). When that the top-performing agent at that as COO, Dominic had the Angeles and slowly attracted first ethos we’ve always stood for success so its agents could company’s team leader retired, brokerage, immersing himself immersive experience of building knowledgeable, honest, forward- for, now powered by Real’s focus on their clients to best Dominic took over the position, in learning the inner workings a real estate brokerage from the thinking professionals drawn to national reach, wealth-building understand and fulfill their learning its systems and of real estate, from residential ground up. its ethos and values. opportunities, and cutting-edge needs. In 2019, with that vision operations to perform at scale, to multi-family and commercial technology. It’s a new chapter, as their guiding light, Max and handling over 300 transactions properties. While working at Mercer Vine, Before pivoting into the luxury but our purpose remains the Dominic partnered, creating a year. Dominic met Max, and as they market in 2012, Shana Gates had same: helping people live Craft & Bauer Real Estate Co. In 2008, Dominic met Howard both gravitated toward kind, enjoyed a successful tenure as more whole and balanced lives Meanwhile in Los Angeles, Max Tager, co-founder/CEO of authentic people, they started a foreclosure specialist, and she through the fulfillment of their As the son of a real estate had always had an appreciation TigerLead, a home search tool to have lunch regularly and talk and Dominic had remained close personal, professional, and builder, Dominic began for the real estate industry and real-estate lead generation shop. They were both seeking friends since working together financial goals. n designing and building houses as a whole. He began his real company. TigerLead’s greater purpose than they found in Beverly Hills at Partners with his dad at the age of 10 and estate career shortly after groundbreaking, integrated in their current roles. With their Trust. She built a strong team became the Project Manager graduating college, and through client relationship management values, aesthetic, and ethos of agents in her hometown of 2 3 EXECUTIVE TEAM DOMINIC LABRIOLA | CEO | Co-Founder | Broker Associate Dominic Labriola entered the real estate industry as a wide-eyed 10-year- old. The hours he spent working alongside his father, a general contractor and realtor, fostered his love for designing and selling homes. This deeply embedded passion for the industry became his launchpad for his career as a young Realtor in Arizona. When Dominic got his real estate license at 19, he already had years of experience in design and construction, so he dove into his career in Lake Havasu City. He quickly built up a strong and successful solo business If you want to go by using the internet to cull quality leads and turn strangers into buyers. Soon, he was managing the top local agent’s office, selling a high volume of homes every year. When the market crashed, Dominic took some steps back from real estate and he also began to transition his life and career to fast, go alone. Los Angeles. Dominic’s life and career reveals a resilient drive that is core to his being. He is proud to represent influential, leading Angelenos from television, technology and medical industries. If you want MAX FITZGERALD | Co-Founder | Broker Associate to go far... Max Fitzgerald is the Co-Founder of Craft & Bauer and now serves as one of the California Brokers for Real. Prior to co-founding the company, Max was a real estate agent and had exposure to almost every facet of the real estate industry. From working with retail buyers and sellers, to representing commercial REITs and asset managers on large-scale acquisitions, Max’s go together. residential and commercial experience has given him a unique perspective and understanding of the inner workings of the real estate market - especially in Los Angeles. Max is a Los Angeles native, and has lived in the LA area his entire life. Shortly after graduating from the University of Southern California, Max quickly started his real estate career and has never looked back. Max’s philosophy is to be a teacher and a helpful resource for his entire office. “A Craft & Bauer agent is considered well-rounded, empathetic, and sharp. The better our agents can understand and contextualize the real estate market as a whole, the better the working relationship will be with their clients. Advise, listen, and learn.” SHANA GATES | Principal Partner | CSO Shana Gates is Principal Partner and Chief Strategy Officer of Craft & Bauer | Real Broker. A licensed Realtor since 2006, Shana has been dedicated to helping clients achieve their real estate goals with exceptional professionalism and expertise. Since 2012, she has focused on the luxury real estate market, gaining invaluable experience at Partners Trust in Beverly Hills. This exposure to high-end properties and discerning clientele has shaped her ability to deliver world-class service and results. As a resident of Indian Wells, Shana leads an award-winning team of specialists renowned for providing concierge-level service and innovative marketing tailored to luxury buyers and sellers. Her dedication to exceeding client expectations and delivering personalized solutions has solidified her reputation as a trusted advisor in the luxury market. 4 5 OUR APPROACH Mission Statement Our approach is not just about success. It’s about creating an Craft & Bauer | Real Broker extraordinary experience for our clients, agents, and teammates. strives to remain the finest, most In 2019, after successful careers at both Today, Craft & Bauer | Real Broker large and small brokerages, Craft & Bauer represents the best of both worlds: was founded by Dominic Labriola and forward-thinking, and supportive • The boutique service, curated culture, Max Fitzgerald in Los Angeles. As agents and close collaboration we’ve always themselves, they set out to create the kind been known for. of real estate company they wanted to team in real estate - delivering belong to — one where agents, employees, • The power of a national platform that and clients feel taken care of, supported, provides agents with stock awards, and valued. revenue share, and state-of-the-art tools. exceptional service to clients and People have many different reasons for Dominic’s mentor, Joanna Pellerito, buying and selling homes: parting with a summarizes our philosophy best: cherished family property, relocating for a “I put my client’s interests above all else empowering our agents to thrive. new chapter in life, or moving investment and negotiate for them as if it were my dollars to new opportunities. Each client’s money, and they were my parents.” story is unique, and our role is to listen with genuine care and guide them with We are a curated team of real estate skill, honesty, and persistence. professionals with ambitious goals, united by a belief that when our clients’ needs are For our first six years, Craft & Bauer met, our needs are met. At Craft & Bauer, thrived as an independent brokerage. we encourage collaboration, share ideas, In 2025, we embraced a new chapter and support one another as teammates — — becoming a Pro Team at Real Broker. knowing that together, we can accomplish This strategic move allowed us to focus more than we ever could alone. even more on supporting our agents and clients, while gaining access to Real’s In short: we support our agents to the cutting-edge technology, national reach, best of our ability, so they can do the and wealth-building opportunities. same for their clients. 6 7 Craft & Bauer + Real Broker MERGING OUR CORE VALUES CRAFT & BAUER IS MORE THAN A A COLLABORATIVE AND INCLUSIVE TEAM - WE’RE UNITED BY PURPOSE BROKERAGE ENVIRONMENT At Craft & Bauer, we are a collective of driven real estate The foundation of Craft & Bauer is built on a team of real professionals united by ambitious goals and a shared estate professionals with diverse backgrounds—both within A Winning Combination commitment to excellence. Our agents learn, thrive, and and beyond the real estate industry. Every Craft & Bauer perform at their highest level within a team environment agent is carefully hand-selected and vetted by our leadership built on collaboration, mutual support, and shared success. team, allowing us to tailor goal-setting and support to the We believe in being the best teammates possible— unique needs of each individual. We actively value and caring deeply for one another, sharing ideas openly, encourage feedback from our agents, and our corporate and recognizing the strength that comes from being policies have been shaped through thoughtful, constructive part of an extraordinary, supportive group. To uphold internal dialogue. Every new Estate Agent and staff member this core principle, we seek not only talented real estate who joins Craft & Bauer contributes to the continued professionals, but individuals who believe in the power of evolution of our culture. Together, we’re constantly finding teamwork. By fully supporting our agents, we empower new ways to achieve more—as one unified team. them to do the same for their clients—because when we work together, we all achieve more. S.T.R.I.V.E. WORK SKILLED We believe that selling real estate well INNOVATIVE We embrace changes in tools and HARD. BE KIND. is a true craft. technology that improve the experience We are proficient and studied. for our clients and teammates. We are experienced and precision- We never rest on our laurels. calibrated. We are nimble and open to change. TRUSTWORTHY VISIONARY We are highly competent, organized, We are constantly seeking ways to Kindness is a superpower and the fuel that keeps us and efficient. improve. growing. We stand together in service of our vision We operate with the spirit of an We encourage collaboration and the and each other. independent brokerage, backed by the sharing of ideas over competition. strength of a national platform. We are respected as thought leaders in ‘WE’ ARE BIGGER THAN ‘ME’ We are engaged, responsive, and our industry. Together, we move further and faster toward dependable. groundbreaking change in how people buy and sell ETHICAL homes. RELATABLE We are true fiduciaries who put the We are approachable and engaging. needs of our clients above our own TECH x HUMANITY We are ambitious, curious, and interests. Tech for a better experience—our technology empathetic. We are transparent and consistent. empowers agents & simplifies the process for Our style is chic, sophisticated, and We are humble and filled with everyone. uncluttered. gratitude. 8 9 MEET ALASKA YUKON NUNAVUT Craft & Bauer: Independently Spirited, NORTHWEST TERRITORIES Backed by a National Network, BRITISH COLUMBIA ALBERTA SASKATCHEWAN MANITOBA QUEBEC NEW FOUND LAND & LABRADOR POWERED by REAL. PRINCE ONTARIO EDWARD AWARD-WINNING TECHNOLOGY TO ISLAND REAL is the fasting growing brokerage in North NEW BRUNSWICK NOVA SCOTIA America today. Offering maximum exposure ACCELERATE YOUR HOME SALE MAINE with advanced digital marketing, award-winning REAL’s AI-powered technology streamlines the WASHINGTON DC MONTANA NORTH DAKOTA technology used to accelerate your home sale, expert entire selling process. From generating automated MINNESOTA VERMONT NEW HAMPSHIRE guidance throughout your real estate journey, a reports on comparable listings to tracking OREGON SOUTH DAKOTA WISCONSIN NEW YORK MASSACHUSSETS collaborative community that drives results, and prospective buyers, our advanced tools ensure that IDAHO WYOMING MICHIGAN RHODE ISLAND a client-centered service with proven success, we can sell your home faster and more efficiently. CONNECTICUT IOWA PENNSYLVANIA NEW JERSEY partnering with REAL has enabled us at CRAFT & With CRAFT & BAUER | REAL BROKER, you NEVADA NEBRASKA ILLINOIS INDIANA OHIO DELAWARE BAUER to tap into all of REAL’s tech and national can enjoy a seamless, stress-free experience from UTAH WEST VIRGINIA reach without losing that personal touch. When start to finish. HAWAII COLORADO KANSAS MISSOURI KENTUCKY VIRGINIA MARYLAND you think of CRAFT & BAUER think, “Boutique CALIFORNIA NORTH CAROLINA With A Side Of Rocket Fuel!” EXPERT GUIDANCE THROUGHOUT TENNESSEE OKLAHOMA SOUTH YOUR REAL ESTATE JOURNEY ARIZONA NEW MEXICO ARKANSAS CAROLINA MAXIMUM EXPOSURE WITH We offer expert guidance at every step of your MISSISSIPPI ALABAMA GEORGIA ADVANCED DIGITAL MARKETING home-buying or selling process. Whether through TEXAS With almost everyone starting their search online email, text, or phone, you can count on responsive LOUISIANA nowadays, CRAFT & BAUER is equipped with support and seamless communication tailored to FLORIDA cutting-edge digital marketing, using targeted your preferences, ensuring you’re always informed COVERAGE MAP online strategies to reach and engage buyers in your and in control. Craft & Bauer local market, ensuring maximum exposure for your property and increasing the chances of a faster sale. Real REAL Quick Stats 1. REAL’S NATIONAL 2. MASSIVE REFERRAL 3. TECHNOLOGY THAT 4. BOUTIQUE SERVICE 5. CLOUD-BASED = Founded in 2014 + INTERNATIONAL REACH DRIVES RESULTS MEETS BIG BROKERAGE COST-EFFECTIVE, AGILE, PRESENCE • Over 27,000+ agents and growing • REAL is our brokerage with POWER & FUTURE-FORWARD • Coverage in all 50 of the United • Built-in national referral network advanced digital tools that streamline • CRAFT & BAUER’S high-touch, • No brick-and-mortar overhead = 31,000+ agents States and 5 Canadian Provinces means agents are actively connecting listing management, marketing, and personalized boutique approach is leaner, more flexible service model (and growing!) (British Columbia, Alberta, buyers to listings across markets communication powered by REAL’s cutting-edge • REAL is publicly traded Saskatchewan, Ontario, and Quebec.) • Features like instant updates, digital technology, national reach and (NASDAQ: REAX), transparent, Publicly Traded Why It Matters To Sellers: document signing, and real-time back-office support to streamline and built for modern real estate (NASDAQ: REAX) Why It Matters To Sellers: “With REAL’s expansive agent network, analytics transactions and elevate results. “Your listing gains exposure beyond our we can tap into a larger pool of Why It Matters To Sellers: local market, with access to a national qualified buyers—many of whom are Why It Matters To Sellers: Why It Matters To Sellers: “We stay agile and ahead of the curve, THE fastest-growing and international network of agents relocating or investing. “You’ ll benefit from fast, secure, and “You get the service and attention of a investing in what truly matters— Publicly Traded and buyers.” seamless communication, helping boutique real estate company, with the your results.” Brokerage in us move your transaction forward resources of a national brokerage.” North America efficiently and professionally.” 10 11 TECHNOLOGY Craft & Bauer Headquarters All of your technology, marketing resources, and lead generation systems consolidated into one platform designed specifically for you. Modern, easy-to-use technology is the backbone of a successful real estate business today. At Craft & Bauer, we’ve hand picked the best real estate technology available on the market, optimized it and made it available to everyone in our brokerage. You will have full access to all of the tools, empowering you to organize and streamline your day-to-day efforts. Craft & Bauer Headquarters (HQ) is a single place where our Estate Agents can manage all of the custom, innovative technology we’ve streamlined on their behalf. Our proprietary plug and play brokerage environment allows you to focus on what you do best - making connections and selling homes. 12 13 TECHNOLOGY Powered by Real’s reZEN Platform At Craft & Bauer | Real Broker, our agents benefit from reZEN — Real’s proprietary, all-in-one transaction management platform. reZEN is designed to simplify and streamline the entire process of closing a deal, so you can spend less time buried in paperwork and more time focusing on your clients. Key Benefits of reZEN: Seamless Compliance: State-specific forms, disclosures, and compliance workflows built right in. Document Management: Upload, organize, and review all transaction files in one secure place. Transparency & Tracking: Track the progress of every deal in real time, with full visibility for agents, clients, and transaction coordinators. Digital Efficiency: Integrated e-signatures, audit trails, and cloud-based storage make closing faster and more secure. National Scale, Local Precision: reZEN adapts to the rules of each state, so you’re always in compliance no matter where you’re working. 14 15 TECHNOLOGY Your Dynamic New Home Resource Designed to be a sticky, user-friendly SEO powerhouse, craftbauer.com is built gracefully around powerful tools to generate leads for our Estate Agents and serves as a local guide for the areas we service. Well-researched with stunning photography, the local community pages give a full snapshot of the culture and appeal of cities and towns alike. Customized agent pages act as a hub for our Estate Agents to showcase their value proposition, listings, and double as lead generation tools. As our team grows, so does craftbauer.com, and so will you. 16 17 TECHNOLOGY Agent Website Pages We build beautiful Agent Biography pages on our site for every Craft & Bauer Estate Agent. In addition to showcasing you, your listings, past sales, and your noteworthy press recognition, the site is intelligently designed to make it simple for you to direct traffic there without the concern that you’ll lose the lead. Registrations from your agent bio are sent directly to you and automatically added into your dashboard on our CRM system. This means no lost connections. 18 19 TECHNOLOGY A Sophisticated Blogging Network We’ve built dynamic neighborhood pages for dozens of neighborhoods in the Central Valley, Southern California and Arizona. We encourage each of our Estate Agents to utilize the ability to “become the mayor” of a community by writing about the happenings in that area. Build credibility, recognition and get clients through blogging on the sophisticated platform we’ve constructed. All you have to do is draft the content and we’ll handle the rest. Plus, the content you create is automatically linked to your Agent Profile, further establishing your role as a local expert for the areas you serve. 20 21 TECHNOLOGY Client Relationship Management Your database is the lifeblood of a successful real estate practice. But, what’s a database without organization? Stagnate and tedious. Maybe it’s currently an excel file? Or maybe you don’t have any system at all. At Craft & Bauer, our CRM system is one of the most dynamic and sophisticated CRM systems currently available and designed specifically for real estate sales. Our software allows you to automatically import leads from over 200 lead sources. Most importantly, we’ve spent hundreds of hours optimizing the software, and creating automations and workflow systems. It’s easy, and all you have to do is log in and start using it. WHY OUR AGENTS LOVE IT! • An intuitive zero-learning-curve interface • Mobile app for working on the road • Automatic texting and emailing for new leads • Automatically pairs with your email • A simple system that tells you who to call • Pre-populated and automated action plans • Reminders, notifications, and so much more! 22 23 CREATIVE MARKETING Craft & Bauer Design Studio Beautiful. Automated. Effortless. At creative.craftbauer.com, Craft & Just Sold – Celebrate the close and Bauer | Real Broker agents can design, promote your results to attract future customize, and print professional clients and listings. marketing materials in minutes — no graphic design skills required. The Automated Marketing Package Craft & Bauer Design Studio is your When your listing goes live in the MLS, all-in-one hub for brand-ready content our Automated Marketing Package and automated listing marketing. gets to work for you. With an intuitive interface that’s easier Within minutes, you’ll receive an email than Canva®, you can instantly create: letting you know that your complete Signage, Flyers, Postcards, Brochures, marketing suite — including flyers, Social Media Posts, Business Cards, postcards, and social media posts — Home Buyer Guides, Seller Magazines, has been automatically generated and Spanish-Language Marketing is ready to customize. Materials, Letterhead, Custom Print Promotions, Door Hangers, and more! Simply log into the Design Studio to: Edit your templates to reflect your Market Smarter, Not Harder personal touch. The Design Studio lets you market your listings through every phase of the Download ready-to-use materials or sales journey. send them straight to print. Choose your Listing Phase to generate Save time, impress your sellers, and the perfect suite of marketing keep your brand consistently polished. products: The Craft & Bauer Difference Coming Soon – Generate early buzz Every detail in the Design Studio with teasers and sneak peeks to build reflects our commitment to support, anticipation before your listing goes simplicity, and beautiful design. live. With continuously updated and Just Listed – Launch your property branded designs, you’ll always have with standout marketing designed to fresh, professional-grade marketing capture attention from day one. materials at your fingertips — automatically created, always on- Price Reduced – Reignite interest with brand, and ready to help you stand out. refreshed materials that spotlight your property’s new value. In Escrow / Pending – Showcase Better by Design. success and keep momentum with Powered by Craft & Bauer. updates that highlight your active sales. Crafted for You. 24 25 CREATIVE MARKETING 27 26 CREATIVE MARKETING White-Glove Marketing Support Sometimes you need more than a template. That’s where Craft & Bauer Creative Services come in. Whether you’re short on time or looking for something fully custom, our creative team is here to help bring your vision to life. How We Support You Property Marketing Packages – From “Just Listed” to “Sold,” get polished, done-for-you campaigns. Á La Carte Options – Order individual pieces like postcards, brochures, or social graphics. Custom Projects – Have an idea that doesn’t fit a template? Send us the details for a quick quote. What to Expect Simple Custom Projects Request process through HQ. Fast turnaround — most projects ready within 2 business days. Delivered digitally via a dedicated Google Drive folder for each listing. Print-ready files, with the option to send directly to print vendors. With Creative Services, you get the flexibility of fully custom marketing paired with the ease of white-glove support — ensuring your listings (and your brand) always look their best. 28 29 CREATIVE MARKETING Newsletters & EMAIL BLASTS If Email marketing is your thing, enlist our Creative Services department to build clean and beautiful, custom e-newsletters, announce a new listing, or to invite brokers and agents to your exclusive Open House events. 30 31 Winning Listing Presentations TECHNOLOGY Land your next listing with a custom Seller Landing Page The days of sending long lists of email attachments for your listing appointments are over. Elegant, practical, impressive, Craft & Bauer’s custom seller landing pages set our Estate Agents apart from the competition. Simply make a request to Craft & Bauer’s Creative Department and they will deliver a dynamic page elevating your presentation materials, include customized marketing examples relevant to the listing price and location, and incorporate cutting- edge technology to help you seal the deal. Beyond boasting a consistently high success rate for winning listings, the custom materials can drive your listing leads further as printed materials furnished for in-person follow-up. 32 33 MARKETING Digital Marketing Solutions Our website is a complete digital marketing solution. MISSION CONTROL At the heart of our website’s IDX HOME SEARCH technology, Mission Control Our best in class consumer home search experience will gives us the ability to create, review and monitor all keep your prospects off the portals and keep them warm and of your digital marketing engaged with you. Mobile 1st Design - the IDX search platform was designed from the ground campaigns. up to be mobile first. Built for Lead Generation - our mobile-optimized home search was engineered to perform at the fastest speeds and is continuously fine-tuned for optimum lead conversion. ARTIFICIAL INTELLIGENCE POWERED LEAD NURTURE Get an unprecedented level of long- term engagement with your consumers DYNAMIC REAL ESTATE ADS via dynamic email listing alerts, AI- The future of marketing is dynamic powered text messages, and precisely advertising; ads that change based targeted Facebook re-marketing. on what we can now predict the Industry Leading Dynamic Engagement - our consumer wants to see! We fully software analyzes every home that each buyer automate marketing campaigns for views and develops a daily personalized listing your listings, synced in real time with alert for each and every consumer whatever happens to your listing on the MLS We create dynamic ads on Priority Notifications - our priority lead algorithms social media through 7 Life Cycle are continuously scoring leads based on their home Stages, creating a series of unique search engagement and interactions. Our system will ads over time for each life cycle immediately notify you as soon as one of your leads exhibits stage of your listing to generate a priority behavior which warrants your immediate attention and more prospects for that listing. action We’re able to precisely target the demographic segments Behavioral Texting - with our technology, you will have “an assistant” that you think will find that automatically sends texts to your highest priority leads on your behalf. your listing the most With this incredible nurture technology, we will get you your best leads appealing. responding to you without you ever having to lift a finger! New Open 30 Days Price 60 Days 6 Months Pending House Listed Reductions Listed Active Sold 34 35 MARKETING The Leverage + Craft & Bauer Advantage GLOBAL REACH FOR YOUR HOW IT WORKS LISTINGS Each membership includes a 30-day As a Craft & Bauer | Real Broker agent, you digital ad placement on these global have the opportunity to unlock exclusive platforms. Leverage Select Membership, giving your listings unparalleled exposure across some of the world’s most prestigious media Ads run automatically once you enroll outlets. a property, and you’ll receive a full dashboard to manage campaigns. With Leverage Select , your properties can be featured on The Wall Street Journal, Mansion Global, Robb Report, Financial Times, Barron’s, PropGOLuxury.com, Craft & Bauer agents receive a special MarketWatch, Juwai.com , and more . discounted rate for membership. WHY IT MATTERS THE ADVANTAGE Global Presence: Reach affluent buyers in When combined with Craft & Bauer’s the U.S., U.K., Canada, Australia, Germany, Design Studio and Real ’s reZEN platform, Hong Kong, Singapore, India, and beyond. the Leverage Select Membership gives our agents a triple edge: boutique design, Massive Exposure: 618.5 million combined streamlined transactions, and global monthly page views and 201.6 million site exposure. visits . Affluent Audience: Tap into buyers with an average household net worth of $3M and incomes exceeding $465,000 annually. 36 37 The Leverage Network 33,000+ Leverage has the reach and the connections to Agents find buyers, wherever they are. We provide: Operating in With Serving ELEVATED PROMOTION 23 216 135 As a Craft & Bauer agent, you may feature properties on LeverageRE.com, a curated channel of real estate and lifestyle content, and promote them to a social media audience of 60,000 + followers. Countries Offices Markets In addition, Leverage’s dedicated Public Relations team seeks editorial placement in international media outlets for newsworthy properties represented by agents of Leverage. CREATIVE EXPERTISE A creative team of designers, writers, social media experts, developers and printers are at your disposal to develop a personalized marketing strategy and materials that engage today’s most discerning buyers. EXCLUSIVE COMMUNITY Leverage aligns brokerages across 130+ major markets worldwide and unites a community of 5,700+ top producing real estate professionals who share innovative strategies and tactics market-to-market. RELOCATION CONNECTIONS Beyond the market coverage that Leverage has within its membership, Leverage’s relocation experts will match you with a Leverage-quality firm in any location where you have a real estate need. *Internal data as January 2025 Visit LeverageRE.com for more information. 38 39 Additional offering from Leverage. Complete media exposure for properties includes: WSJ.com, Europe.WSJ.com, Asia.WSJ.com, India.WSJ.com, Lat.WSJ.com, CN.WSJ.com, NYtimes.com, International.NYtimes.com, PropGoLuxury.com and FinancialTimes.com and Juwai.com *All $1M+ listings will also be featured on WSJ’s MansionGlobal.com, MansionGlobal.com/cn (Chinese), and 629.4M+ Combined Monthly 149.6M+ Combined Monthly MansionGlobal.com/es (Spanish). PAGE VIEWS SITE VISITS 40 41 42 43 MENTORSHIP & BUSINESS PLANNING Craft & Bauer University Craft & Bauer University offers online courses to help bring our agents to the forefront in the Real Estate Industry. With our own team leaders, along with esteemed speakers and guests, CBU is a goldmine of information on the latest technology and resources available today. Our course library continuously grows as we discuss the topics that our agents request and provides video tutorials to help you along the way. CBU is just one of the many benefits all of our agents have access to when they join our team. 44 45 MARKETPLACE The Craft & Bauer digital marketplace — a carefully curated platform providing premium marketing materials and branded swag designed to elevate your real estate business. Order yard flags, rider signs, stationary, apparel, promo items, swag, closing gifts, and more! marketplace.craftbauer.com 46 47 What our agents have to say about Craft & Bauer: “When I moved from San Diego to Modesto, Craft & Bauer was my first choice. I joined because it has a more “Craft & Bauer helped me craft my value proposition— practical, upscale, and branding-focused approach—you I’m far more confident in listing presentations and can feel the professionalism from the start. The support communicating the value I bring to sellers. C&B gives you system is amazing—everyone is approachable, proactive, everything to run your business like a pro...I still go back and ready to help. If I need anything, I never wait days for and re-listen to the Craft & Bauer University sessions...” a reply. Leadership is clear, calm, and knowledgeable with training videos that are easy to follow, and nothing ever feels rushed...” Hannah Maroney Sanyam Sharma Estate Director Estate Agent “Since joining Craft & Bauer, I’ve had my best year ever in real estate — I finally broke through a ceiling I’d been “We are intentional about the individualized coaching stuck at for years. They are the opposite of the old model and training that we provide our agents at Craft & Bauer. — no more ‘Here’s your desk, now make me money.’ We always want to look for ways that we can improve as Instead, it’s leadership, guidance, and tested a collective...” systems that help you succeed sooner...” Matthew Delgado Shana Gates Estate Director Principal Partner | CSO “If you’re thinking of joining: everything you need is here. “I am confident my decision to switch to Craft & Bauer Craft & Bauer is a team-oriented, kind, and non-cutthroat was a good one. I am abundantly grateful...navigating my culture. People work hard without the shark mentality. listings with the tools and support from C&B has been There’s constant communication—you’re never left to figure nothing short of amazing...” it out alone. They gave me everything I needed as a new agent—tools, systems, and people who actually show up...” Deanna Ezrol Max Frenner Estate Agent Estate Agent 48 49 49 “I was invited to preview the C&B University training videos before committing—that transparency sold me. It didn’t feel like they were chasing a quick buck; it felt genuinely helpful. The culture is collaborative and kind— supportive but self-driven...I was surprised how willing team members were to meet, share their experiences, and help—with no sales pitch or toxicity.” “If you’re looking for a supportive environment, proven Sherry Hung Estate Agent systems, and tech that actually “There are a million brokerages out there, and most works, Craft & Bauer under Real sound the same. What stood out to me was authenticity. is a great fit.It’s the opposite of Dominic wasn’t a sales guy giving a hard pitch—he was real. That matters to me and to my clients. I wanted to the old model — no more ‘Here’s affiliate with an elegant, beautiful, and classy brokerage— not something gaudy or overdone. Craft & Bauer’s your desk, now make me money.’ branding immediately reflected that.” Instead, it’s leadership, guidance, Danny Simard and tested systems that help Broker Associate you succeed sooner.” “Craft & Bauer adds a layer of personalized coaching I – Matthew Delgado, Estate Director wouldn’t get by just going straight to a big brokerage. Dom is the link—having a dedicated leader I can reach quickly is invaluable. I get answers right away instead of waiting on a big system. The transition to REAL created true synergy. Once the systems streamlined, it felt like the best of both worlds.” Gina Bethanis Estate Agent 50 Thank you for your consideration. V4.1