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Craft & Bauer | Real Broker

Your New Home at Craft & Bauer — A Guide to Joining Our Team

Cover: Your New Home at Craft & Bauer — A Guide to Joining Our Team

Our Story

Pages 2–3: Our Story — the founding and evolution of Craft & Bauer.

Executive Team

Pages 4–5: Executive Team — Max Fitzgerald, Dominic Labriola, and Shana Gates.

Mission Statement and Our Approach

Pages 6–7: Craft & Bauer’s mission statement and collaborative approach.

Craft & Bauer and Real Broker

Pages 8–9: The Craft & Bauer and Real Broker partnership, shared values, and S.T.R.I.V.E. principles.

The Power of Real

Pages 10–11: Real Broker coverage, referral reach, technology, boutique service, and key statistics.

Craft & Bauer Headquarters

Pages 12–13: Craft & Bauer Headquarters — one platform for technology, marketing, and lead generation.

Powered by Real’s reZEN Platform

Pages 14–15: Real’s reZEN transaction platform and its key agent benefits.

Your Dynamic New Home Resource

Pages 16–17: craftbauer.com as a lead-generating local guide and agent resource.

Agent Website Pages

Pages 18–19: Custom Craft & Bauer agent biography and lead-generation pages.

A Sophisticated Blogging Network

Pages 20–21: Neighborhood blogging tools that help agents become recognized local experts.

Client Relationship Management

Pages 22–23: Craft & Bauer’s optimized real estate CRM and agent workflow features.

Craft & Bauer Design Studio

Pages 24–25: The Craft & Bauer Design Studio for automated, brand-ready marketing.

A Full Marketing Suite

Pages 26–27: Examples from Craft & Bauer’s full creative marketing suite.

White-Glove Marketing Support

Pages 28–29: Custom creative services and white-glove marketing support.

Newsletters and Email Blasts

Pages 30–31: Custom e-newsletters, listing announcements, and event invitations.

Winning Listing Presentations

Pages 32–33: Custom seller landing pages and listing presentation materials.

Digital Marketing Solutions

Pages 34–35: Dynamic real estate ads, IDX home search, and AI-powered lead nurture.

The Leverage and Craft & Bauer Advantage

Pages 36–37: Leverage Select Membership for global listing exposure.

The Leverage Network

Pages 38–39: The Leverage Network’s reach, promotion, creative expertise, and relocation connections.

Global Reach

Pages 40–41: International media distribution and combined audience reach.

Marketing Experience

Pages 42–43: Craft & Bauer marketing and luxury real estate imagery.

Craft & Bauer University

Pages 44–45: Craft & Bauer University mentorship, business planning, and course library.

Craft & Bauer Marketplace

Pages 46–47: The Craft & Bauer marketplace, branded materials, and agent support.

What Our Agents Have to Say

Pages 48–49: Testimonials from Craft & Bauer estate agents and directors.

Agent Testimonials

Page 50: Additional agent testimonials and a closing quote from Matthew Delgado.
Back cover: Thank you for your consideration.