Build a better agent business—inside a team designed to help it compound.
Craft & Bauer combines hands-on leadership, practical growth support, community and Real's platform so established agents can strengthen production, retain more of their economics and build ownership beyond the closing.
Choose Your Path
Three conversations. Pick the one that describes you.
- 01Established AgentsYou produce well and carry nearly all of it yourself.Leadership access, growth support, accountability and systems built around agents who are already selling.See the path →
- 02Team LeadersYour leadership time and operating capacity are being lost.A structured look at where the team still depends on you — and what would change first.See the path →
- 03Boutique Brokerage OwnersYou want to keep the identity and rethink the infrastructure.Your name, culture and branding stay yours. Only the infrastructure beneath the business gets reviewed.See the path →
Not ready to talk? Take the Growth + Ownership Scorecard or read the honest fit checklist.
Start Here
You do not need another recruiting pitch
You have heard the offers. You have sat through the presentations. What is usually missing is a straight answer to a simpler question: is your current environment actually helping your business get better?
Craft & Bauer is a working team in the San Gabriel Valley, not a recruiting funnel. We would rather show you how the team operates and let you decide than talk you into anything.
What Craft & Bauer Is
Five things that change about your business.
In the order they actually matter. The business comes first; the economics and ownership conversation comes after it makes sense.
- 01
Leadership you can actually reach
Working producers and team leadership who answer the phone, sit in on your listing strategy, and know what is in your pipeline. Small enough that you are known by name.
- 02
Growth support and accountability
A weekly rhythm, real numbers reviewed with you, and coaching resources built for agents who already sell. Support that pushes the business forward, not a training library you never open.
- 03
Systems and a community that reduce the isolation
Transaction support, CRM structure, marketing production, and a room full of peers who share what is working. Most agents are not underperforming — they are doing all of it alone.
- 04
A model designed to retain more of your economics
Real's platform is built so producing agents keep more of what they earn. We review the current business model with you privately, using the applicable official materials — no numbers promised here.
- 05
Paths that build beyond the closing
Ownership and recurring-income opportunities exist inside the Real platform. We explain how those programs currently work, in writing and in private, once the core business conversation makes sense.
Your Direct Point of Contact
Grant Law
Director of Growth · DRE# 01757046 · Craft & Bauer | Real Broker
Grant is an established San Gabriel Valley producer, operator, owner, team builder and business-model pioneer. As Craft & Bauer's Director of Growth, his role is not to sell you coaching—it is to translate the model, show you how the team environment actually operates, and introduce you to the right path for the business you are building. You get straight answers about systems, retained economics, ownership, transition and what your first 90 days would look like—no spin, no pressure.
He covers Pasadena, San Marino, and the surrounding San Gabriel Valley, as well as Greater LA.
What Craft & Bauer is
Craft & Bauer is a real estate team powered by Real Broker, led out of Pasadena, California.
This site is the team's recruiting home for established agents, team leaders and boutique brokerage owners who are kind, driven and coachable.
Grant Law is Craft & Bauer's Director of Growth — an established San Gabriel Valley producer, operator and team builder who translates how the environment works rather than selling coaching.
The team serves Pasadena and the San Gabriel Valley as its center of gravity, works across Greater Los Angeles, and includes 70+ agents and growing.
Built Here
Pasadena and the San Gabriel Valley.
Our current campaign focus is Pasadena and the surrounding San Gabriel Valley — from La Cañada Flintridge through Monrovia and south through Alhambra and Monterey Park. Pasadena is our center of gravity, and we work with agents across Greater Los Angeles and beyond.
Local means you can sit across a table from the people you work with. It does not mean small — the same team works across Greater Los Angeles and taps a national network behind it.
Honest Fit
We're looking for agents who are kind, driven, coachable.
Kind enough to build others up. Driven enough to own the work. Coachable enough to keep evolving.
This is not right for everyone.
A good fit looks like
- You are kind, driven, coachable — that is the standard before anything else.
- You are already established and produce without being chased.
- You run your business autonomously and want partners, not managers.
- You are collaborative — you share what works and expect the same back.
- You are open to accountability and honest numbers.
- You want to build something beyond this year's commissions.
Probably not a fit
- You are shopping purely for a signing incentive.
- You would rather not have your activity or numbers looked at.
- You expect a team to replace personal responsibility for your pipeline.
- You lead an enterprise whose identity needs to stay fully independent.
Free Resource
Get the Growth + Ownership Scorecard.
Ten categories, about ten minutes, no call required. Score your current environment honestly and see which category is quietly costing you the most.
- 01Growth support
- 02Accountability and operating rhythm
- 03Leadership access
- 04Community and collaboration
- 05Systems actually used
- 06Retained economics
- 07Ownership/equity access
- 08Recurring-income architecture
- 09Transition friction
- 10Five-year optionality
What Our Agents Say
Real Words from the People Already Here.
"Since joining Craft & Bauer, I've had my best year ever in real estate — I finally broke through a ceiling I'd been stuck at for years."
Matthew Delgado
Estate Director
"Craft & Bauer adds a layer of personalized coaching I wouldn't get by just going straight to a big brokerage."
Gina Bethanis
Estate Agent
"Before joining, I felt intimidated by real estate. Now I feel confident because I know where to find help and I always have backup."
Max Frenner
Estate Agent
The Fastest-Growing Publicly Traded Brokerage in North America.
Real Broker (NASDAQ: REAX) is rewriting what a brokerage can be. We joined not for the logo — but for what it unlocks for every agent on our team.
- ✦Ownership and revenue-participation opportunities, reviewed privately
- ✦Stock awards — own equity in a publicly traded brokerage
- ✦A current business model we walk through with you directly, using official materials
- ✦reZEN platform: AI-powered workflows, deals, and documents in one place
- ✦National referral network across all 50 states and Canada
- ✦One Real Mortgage, One Real Title — full service under one roof
- ✦$75.3B in transaction volume closed in 2025 alone
"Joining Craft & Bauer was the best career move I've made. The support — completely different class."
Craft & Bauer Estate Agent
"Dominic is everything I hoped to find. His ability to manage all the moving parts while keeping everyone positive is truly a gift."
Client & Referral Partner
What Happens After You Reach Out.
No pressure, no pitch decks. Just a real conversation about what you're building.
You Submit Your Info
Fill out the quick form. 60 seconds. Just enough context for a real conversation — not a sales call.
Grant Reaches Out
You'll hear directly from Grant within 24 hours. An actual call or text — not a drip sequence.
Discovery Call
We talk through the business model, systems, support, transition, and your first 90 days. Every question answered honestly.
You Decide
Zero pressure. We want agents who join because it's the right move — this should feel like a clear upgrade.
Start the GROW conversation
Tell us what you're building. We'll tell you honestly whether this environment helps it compound.
We use the contact details you provide to respond to your inquiry and follow up about Craft & Bauer. This site also uses analytics and advertising technologies — see our Privacy Policy.
Make the Move
One Conversation.
Then You'll Know.
Tell us what you're building and what's in the way. We'll be straight with you about whether this team environment helps it compound — including if the answer is no.
Prefer to reach Grant directly?